Why Women Over 40 Are Embracing Sheila Swimwear

Reason 1: Sheila is designed for real women and real bodies

Let’s get one thing straight: all bodies are real bodies. All women are real women. But when it comes to swimwear, we know what you truly need and deserve—functionality and support without sacrificing style.

That’s why, at Sheila, we offer inclusive sizing  (AU 6–24, US 2–20)  and thoughtful designs that celebrate your shape. High-waisted swim shorts? Absolutely. Fully lined pieces? Always. Adjustable straps? Naturally. Every style is crafted to move with you, wherever your plans take you.

Reason 2: Comfort you can count on

No one has time for swimwear that pinches, chafes, or constantly needs adjusting. Women over 40 love Sheila for its comfort-first approach: secure fits that actually stay in place, quick-drying fabrics so you’re never left waiting, and supportive designs that feel as good as they look.

And the best part? When you feel comfortable, you feel confident. So… you do the math.

Reason 3: Swimwear that matches your values

For so many women, finding swimwear that aligns with their values has felt like an uphill battle. At Sheila, we set out to change that—to prove you can have it all.

Every piece in our range is crafted with eco-friendly materials, like GRS-certified recycled nylon, giving discarded plastics a second life and keeping waste out of the environment. But we didn’t stop there. Ethical production is woven into every single decision we make, so you can feel good about what you’re wearing—inside and out.

Reason 4: Colour, galore.

Forget bland neutrals or throwaway patterns—we’re all about hues that pop, flatter, and flirt with the elements. Again, the key here: zero compromises.

From timeless classics (hello, Black Sand) to eye-catching shades (Hot Pink Haze, anyone?), there’s a colour (or two) to match every style and mood.