Swimwear for land, sea, and life

Entry #2

Swimwear for land, sea, and life

Posted on Wednesday, August 30, 2023

Feel confident anywhere: unpacking Sheila's tagline for empowering swimwear.

Sheila was born in 2022 after our founder, Clare Barrins, scoured high and low for luxe, sustainable, versatile swim shorts for women. Spoiler alert: they were nowhere to be found. 

Fast forward to 2023, and Sheila swimwear has become a reality for women of all kinds—embracing diverse shapes, sizes, and lifestyles. Yep, if you're in search of a one-piece, modest swimwear, a high-waisted bikini, or plus-size options, Sheila has got you completely covered.

At the heart of Sheila's ethos is size-inclusive swimwear that merges style, comfort, and support, for all occasions. It’s this blend that is the driving force for our mantra: "swimwear for land, sea, and life."

Let’s break down exactly what that means to us, and then, what it means for you.

Swimwear for: land

No need to conform or compromise. Sheila is designed to move with you, no matter where you go. Whether it's brunch or a school run, our range effortlessly adapts. Slip into our Mina One Piece paired with an oversized shirt and sunglasses, or opt for our Sheila Logo Tee (crafted from 100% cotton) matched with your favourite jeans—our swimwear seamlessly integrates with life on land. Plus, our high-waisted women's swim shorts guarantee a secure and comfortable fit—so much so that you'll even forget you're wearing swimwear on your errand-run.

Swimwear for: sea

We’ve all been there: jumping into the ocean, only to realise your bikini top has been yanked in all the wrong directions. With Sheila’s one piece, and swim shorts for women, there are no wedgies, no nip-slips, no worries. Our swimwear is made to surf, splash, strut, and stay in place for the long-haul. For whatever reason the ocean calls you (fam-day out, sandcastle duties, or surfing in style) our size inclusive swimwear will support you. 

But more than just function, our designs prioritise the ocean, too. Crafted from 75% Recycled Nylon and lined with 80% Recycled Nylon, we proudly hold the STANDARD 100 by OEKO-TEX certification. In a nutshell: our swimwear lets you ride waves sustainably and stylishly.

Swimwear for: life

Whether you're an adventure-chaser or a lady of leisure, our designs offer secure fits, quick-drying fabrics, and unwavering support for boundless living. Because Sheila is more than just swimwear – it’s movement and tribute to living boldly. With our styles, you can sprint across the hot sand and burst into deep belly laughter, unrestricted. You can carve your own path, unapologetically and at your own pace.

For every ebb and flow, there’s Sheila: swimwear for land, sea, and life.