Entry #28
Embracing Modest Swimwear: New Swimwear, Same Ethos
Posted on Saturday, August 31, 2024
Ever struggled to find the perfect modest swimwear? You're not alone. Whether modesty is a personal choice or for cultural or religious reasons, it shouldn’t come at the cost of your individuality or style.
At Sheila, we think about this a lot. Like, a lot, a lot. We believe you shouldn’t have to sacrifice how you want to dress or how you want to feel just because you can’t find what you're looking for.
Enter: Sheila's new collection, where stylish and functional modest swimwear takes centre stage. Our ethos? Inclusivity, style, and functionality. Always.
Our cultural differences make us beautiful
Australia’s rich cultural mix and love for the beach create the perfect market for modest swimwear. And yet? Finding Australian modest swimwear brands remains a challenge. Are we Aussies behind the 8-ball compared to the Middle East and the US? Sure. But does that mean we can’t catch up? Absolutely not. The need for inclusive swimwear is growing globally, with a large (and might we add, beautiful) customer base ready to embrace it.
What can we do about it?
At Sheila, we grew tired of the lack of options. If our values are rooted in inclusivity, that must include modest swimwear. That’s why we decided to break the mould, unapologetically, as an Australian swimwear brand.
Welcome the latest additions to Sheila’s lineup: full-length swim leggings and rash vests.
We’ve gone beyond just new cuts and colours, crafting modest swimwear that won’t sacrifice your style. With our customer-favourite features—premium UPF 50+ rated fabric for ultimate sun protection, recycled nylon for a happy planet, and lined designs that work with your curves, not against them—you can enjoy all your activities without worrying about your modesty slipping up.
Let’s talk: Full-length leggings
Meet your new go-to for all things active (and let’s be real, aquatic!). Launching soon, these leggings are all about coverage as much as they are about confidence—to move, make waves, and do exactly as you please. No ifs, ands, or buts. They feature a high-rise fit, full coverage, and a comfy waistband, perfect for surfing, lounging by the pool, or striking a yoga pose on the beach.
Let’s talk: Rash Vests
Designed with a longline length, high neckline, and thumbholes for extra coverage, our upcoming rash vests have you covered—in every way. Protecting your shoulders and covering your chest and stomach, while still feeling breathable, they make the perfect layering piece. Throw them over your one-pieces or bikini tops for that extra sun protection while keeping your style game strong. Or wear them solo, like our Ash Cropped Rash Vest, for a look that can do no wrong.
What are the perks of modest swimwear?
First and foremost, sun protection is a huge benefit. Our pieces are made from UPF 50+ rated fabric, providing unmatched defence against harmful UV rays (especially if you’re under the Aussie sun!). You can enjoy warm days without worrying about sunburns or long-term skin damage. For ultimate skin safety, apply sunscreen to the bits and bobs that aren’t covered (hello face and feet!).
Another major perk? Comfort, baby. Modest swimwear is designed to fit well and stay in place, ensuring you can move freely and confidently. Whether you prefer more coverage for personal reasons or need it for cultural or religious reasons, our modest swimwear ensures you don’t have to compromise on style or function.
What do our Sheilas have to say?
“Great to wear all day (in and out of the water) without worrying about coverage. The fabric is incredible...soft and luxurious whilst also being durable and supportive. Super-comfortable and a perfect fit!”
“The high-rise fit is super flattering, and the low leg line is retro and modest, which I like. These shorts feel like a gentle hug on my body. The fabric has a super nice feeling to it, and it's also a little bit thicker than your typical swimsuit, which makes it even more luxurious in person vs. online!”
At Sheila, we believe everyone deserves to feel protected, stylish, and true to themselves.
Want swimwear that lets you be you? Explore our collection today.