The Rise of Slow Fashion and What It Means for Swimwear

What is slow fashion?

The term ‘slow fashion’ was first coined in 2007 by Kate Fletcher of the Centre for Sustainable Fashion. It refers to designers actively moving away from fast-paced consumption. Now, nearly two decades later, slow fashion has evolved into a movement about making better choices: quality over quantity, sustainability over fleeting trends, and ethical production over mass manufacturing.

And it’s not just about clothing—swimwear fits the ethos, too.

Durability that goes the distance

There’s nothing worse than swimwear that barely survives a season. Fading colours, sagging fabric, or stretched-out straps? We’re not here for it. At Sheila, we’ve invested in high-quality materials that hold their shape, colour, and elasticity year after year. This means you save your hard-earned money and spare yourself the headache of constantly replacing worn-out pieces.

Sustainability at the core

At Sheila, we believe what goes into your swimwear matters. That’s why every piece is made with luxury recycled nylon, crafted from discarded waste like fishing nets, carpets, and plastics. Through a meticulous process of sorting, cleaning, and regenerating, we transform what was once forgotten into something new. Think: two birds, one swimsuit.

And it doesn’t stop there—every piece meets the Global Recycling Standard, seamlessly blending sustainability with the quality you deserve.

An investment in style—and the planet

Slow fashion is an investment—one that pays off in durability, sustainability, and style. So, next time you’re tempted by fast fashion’s “too good to be true” prices, ask yourself:

• How long will it last?
• What will it do to the planet?
• And then, could I be making a better choice? (Yes.)